📝 Editor’s Note:

Welcome to OurNetwork’s latest! After digging into data protocols for the last two issues, we’re moving on to check out how culture looks from an onchain perspective. 

In this issue we've got Alex covering Kaito, Nate covering Farcaster, David covering Zora, and Maus covering Rodeo.

Let's get into it.

– ON Editorial Team

Kaito | Farcaster | Zora | Rodeo

• Kaito is a web3-native search and intelligence platform that consolidates fragmented data from blockchains, forums, social media, and other sources into a unified layer. Its core products Kaito Pro and Kaito Connect offer vertical search and attention-based distribution through Yaps. With over 200,000 active users and over 700 teams onboard, Kaito is gaining traction as a go-to tool for research, analytics, and decision-making in the crypto space.

• As of June 2025, Kaito has distributed over $90M via its InfoFi reward system. By tokenizing attention through Yaps, Kaito shifts value to creators of original crypto content, aligning incentives through a transparent, market-based model.

• Kaito put the top 1,000 Yappers onchain via Ethereum Attestation System on Base, publishing usernames and Yap scores without linking wallets. Since then, their combined scores have grown by nearly a factor of five, as the 1,000 Yappers reached over 2.36M Yap points by May 2025. This highlights Kaito’s potential to become a core reputation layer in the future.

• With the overall crypto landscape in flux over the last six months, Farcaster’s daily active users (DAUs) have held relatively steady (averaging between 40k-60k). Although the network has not seen much growth, it has maintained a strong core group of users. And with the recent introduction of Farcaster mini apps, there are signs that the core user base is growing more engaged.

• Farcaster signers have peaked over the last month, topping 29,000 on May 22. Signer requests occur when users give access to new mini apps or clients, so this signals a spike in mini app sign-ups.

• The average number of reactions (i.e. likes and recasts) per cast has increased from 0.64 to 2.40 since December 2024, with a big upswing over the last month likely aided by the rise of Farcaster tipping apps Noice and Tipn. Overall, this signals that user engagement has been growing over time.

• Zora has processed over $300M in total volume, fees being roughly 1% of volume, which mostly flows back to creators.

• Zora has seen over 143k unique creators launch tokens, with all-time highs of DAUs at around 6,700, at roughly the time of the platform's token generation event (TGE). Zora has been averaging just over 1,000 DAUs recently, with 60 to 70% being returning creators, signaling high repeat usage of the mobile app.

• The top five traded coins represent ~50% of all-time volume, after going viral. Zora’s new “pair-quoting” routes all trades through ZORA-Coin pools, making ZORA the base liquidity layer, a key innovation driving token demand.

• Rodeo’s monthly active users have cooled to around 5,000, down from a peak of over 20,000 in January 2025. While this signals a tapering off from the initial surge, core creator activity has remained strong. Since launch, users have generated over 6.2M mints and 430,000 posts, pointing to consistent engagement from a committed base. The poster-to-minter ratio has declined from a peak of 0.8 to around 0.6, meaning there are now more minters relative to posters.

• Rodeo’s user dynamics have shifted significantly since April — the ratio of new to returning daily minters has flipped from 55%-45% to 5%-95%. This change tracks closely with two key updates — the launch of Rodeo’s iOS app and the transition of mint fees from ETH to USDC.

• Rodeo is showing stronger short-term user retention — one-day buy-mint retention reached 33% in early June, which is 10 points above April lows. Seven-day retention, by contrast, remains flat at between 10% and 15%. While long-term engagement still lags, one-day retention at this level is notably high by consumer crypto standards.